For 50 years, Hard Rock International has made it both its business and its abiding passion to make the earth a safer, healthier and better place to live. While music is the heart of Hard Rock, philanthropy is its soul, and Hard Rock International is committed to making a difference through a wide variety of philanthropic causes and activities. Four decades, 70+ countries and 180+ Hard Rock Cafes and 37 hotels & casinos later, we’re still saving tables for our rock star friends, and for millions upon millions of their fans. That was just a goof: Clapton wants to save his favorite table - sure, we’ll put the guitar on the wall.
It didn’t even have anything to do with memorabilia. It had nothing to do with market studies or target audiences. In 1971, two shaggy-haired Yanks opened an American diner in an old Rolls Royce dealership in London.
